Most people hear “witch” and think: pointy hat. Broomstick. Maybe a TikTok altar with suspiciously good lighting.
Here’s what they don’t think: Tuesday morning. Coffee brewing. A quiet intention whispered over the pot before work.
That’s modern witchcraft. And it’s not what you think.

The Word “Witch” Used to Be a Weapon
Let’s start with the history, because it matters.
For centuries, “witch” wasn’t trendy—it was dangerous. In medieval Europe, anyone who worked with herbs, delivered babies, or just didn’t fit the mold could be accused of witchcraft. The trials of the 15th–17th centuries killed thousands—mostly women—under the charge of dealing with the devil.
Across cultures, “witch” was used to criminalize folk wisdom, traditional healing, and community care. It was a tool of control.
Fast forward: witches started reclaiming the word. Movements like Wicca brought witchcraft into daylight as a nature-based spiritual path. Folk traditions that had been practiced quietly for generations resurfaced. Today, witchcraft is practiced worldwide—not in hiding, but in plain sight.
It’s about empowerment now. Connection. Taking back what was stolen.
So What Is Modern Witchcraft, Really?
At its core, witchcraft is the practice of magic: using intention, ritual, and symbolic tools to direct energy.
It’s not a religion (though some witches practice it as one). There’s no holy book. No clergy. No single right way.
For most modern witches, the craft comes down to three things:
Intention → choosing a focus and directing energy toward it.
Symbolism → using tools—candles, crystals, herbs—to anchor those intentions.
Connection → tuning into cycles of nature, the moon, ancestors, or your own intuition.
That might look like lighting a candle before a hard conversation and setting the intention for clarity. Brewing tea mindfully to ease anxiety. Creating a ritual to honor your grandmother during Samhain.
Modern witchcraft isn’t Hollywood magic. It’s weaving meaning into the ordinary.

What Modern Witchcraft Isn’t
The stereotypes run deep, so let’s clear the air.
It isn’t devil worship. Most witches don’t believe in the devil at all—that’s a Christian concept, not a universal one. Some traditions explore shadow work or darker energies, but that’s not the same thing.
It isn’t one practice. Wicca is just one path. There are folk witches, chaos magicians, green witches, kitchen witches, eclectic witches, and countless others. You get to choose.
It isn’t about aesthetics. Those Instagram altars are gorgeous, sure. But you don’t need shelves of crystals to be “real.” A single candle and your intention? That’s enough.
It isn’t instant results. Spells aren’t Amazon Prime. They support your effort—they don’t replace action. Want a new job? Cast the spell and send the resume.
What It Actually Looks Like Day-to-Day
Here’s the truth: modern witchcraft is more ordinary than you think.
Kitchen witchery: Stirring intention into meals. Cooking with herbs for flavor and energy.
Lunar magic: Setting intentions at the New Moon. Releasing old patterns at the Full Moon.
Divination: Pulling a tarot card for clarity. Using a pendulum to check in.
Protection work: Sprinkling salt at thresholds. Hanging protective charms. Visualizing energy shields before you open your inbox.
Self-care rituals: Turning baths, skincare, or journaling into intentional, magical acts.
None of this requires a cloak, a cottage in the woods, or quitting your day job. Witchcraft adapts to your life—not the other way around.

Why People Are Turning to Witchcraft Now
Modern witchcraft resonates because it offers what a lot of us are craving:
- Empowerment. You create change through intention and action. Not by waiting for permission.
- Connection. To nature. To cycles. To history. To yourself.
- Meaning. Life feels richer when you add ritual and symbolism to the everyday.
- Community. Online and offline, there are thriving spaces for learning, support, and real talk.
It’s not about power over others. It’s about power within yourself.
You’re Already Doing It
If you’ve ever felt like you’re “not witchy enough” because your altar is just a candle and a notebook—listen. You’re already doing it.
Witchcraft isn’t in the props. It’s in the purpose. The intention. The choice to make meaning out of the mundane.
Some days your practice looks like a full ritual. Other days it’s stirring your coffee counterclockwise and deciding what you’re releasing today.
Both are sacred. Both count.
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Jenn Brockman
I’m here for the the coaches, everyday witches, and woo-adjacent folks who feel the pull between cosmic vision and rent-is-due reality.
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